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Jobs at Trulioo

Search Engine Marketing Specialist

Location: Vancouver, British Columbia, Canada

Department: Marketing

Type: Full Time

Min. Experience: Mid Level


About Us

With offices in both Vancouver and San Francisco, Trulioo (Truly-you)  is a Silicon Valley-funded Fintech company solving the problems of trust and safety online. To realize that goal we’ve built the world’s largest data marketplace for electronic identity verification, today covering 4.5 billion consumers across 65+ countries through a single API. Trulioo's newly launched Business Verification Service allows clients to gain secure access to hundreds of government registers to instantly verify over 250 million companies in 84 countries. Businesses of all kinds depend on Trulioo to streamline and scale their global customer onboarding, fraud, and compliance operations.

We’ve recently been named the BC Tech Association’s “Emerging Company of the Year”, one of the CB Insights’ Fintech 250 companies to watch in 2017, and recognized as a CNBC Disruptor 50 Company. It’s an exciting time to be part of the growing Trulioo team!

The Opportunity

To help continue fuel our growth, we are looking for a passionate, results-oriented, analytical, Search Engine Marketing Specialist to expand our Marketing team.  Our Marketing team consists of positive, talented and determined self-starters who are able to collaborate effectively and thrive in an environment with a high level of autonomy. The team leverages industry knowledge and insights in order to apply the most impactful B2B marketing strategies and tactics that garner optimal results aligned with the company’s mission and business objectives.  This role will report into the VP of Marketing. This is a full-time position in our Gastown Vancouver HQ, walking distance from shops, restaurants, and public transit. Compensation is based on experience and includes stock options and benefits.

As a part of our Marketing team you will...

  • Collaborate with the Digital Marketing Specialist to develop optimized SEM, PPC & SEO strategy
  • Strategically build, manage, and optimize search engine marketing campaigns
  • Support the growth of SEM portfolio through testing of keywords, ad copy, landing pages, bidding strategies, negative keywords, and more
  • Analyze campaign performance and make statistically accurate/relevant optimizations & recommendations
  • Closely monitor search performance and spend levels
  • Report performance data and supply analysis to improve performance
  • Provide insight into the optimization of landing pages
  • Perform market research, trend and competitive analysis, as well as provide views on emerging technologies & marketing opportunities
  • Analyze online data using various analytical tools to uncover trends as well as provide insight that will maximize search marketing efforts
  • Manage and grow Direct Response campaigns, optimizing to goal Cost Per Action / Conversion volume
  • Forecast budgets, campaign size and conduct keyword research
  • Provide support for other areas of marketing as needed
  • Attain Google AdWords Certification if not already on resume
  • Build out accounts from the ground up, tightly organizing campaigns and ad groups by keyword relevancy

We’re looking for someone who has...

  • Minimum of 3 years of experience in the search space
  • Bachelor’s degree in Marketing, Business Administration or related field
  • Proven track record running Search Engine Marketing campaigns
  • Proficient in quantitative analysis /analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects.
  • Strong project management and time management skills with attention to detail and focus on quality of results.

It’s a bonus if you have...

  • Strong desire to work in fintech (specifically RegTech)
  • Experience working in compliance, finance, or technology
  • Dreamt of working at a startup
  • Good sense of humor

Working at Trulioo

Trulioo offers a fast-paced, dynamic work environment where all employees have an impact. The company is growing fast, so we like to work hard and have fun!

We have catered lunches twice a week, fresh fruit and snacks, yoga classes, team-building events, and of course the standard ping-pong and foos. But what should excite you the most about Trulioo is the opportunity to be a key player in revolutionizing how technology, trust, and  identity intersect online, and working with people who are excited and motivated to make a difference in an area that touches everyone's lives.

Enjoy a rewarding and challenging startup environment filled with fun perks!

Learn more about us at www.trulioo.com


Please apply online through our website.

REQUIRED: Please include cover letter, resume, salary requirement, three writing samples, and highlight experience related to B2B, finance and technology. Incomplete submissions will not be considered for the positio

Trulioo is a growing company and while we thank everyone in advance for considering us, only those who are being considered will be contacted.

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